Trends · data through September 2026

Grocery & Convenience trends in Appleton, WI

Iceflower tracks 73 stores from 62 grocery & convenience chains in Appleton, WI. Piggly Wiggly grew fastest over the last year, ahead of Festival Foods and Pick 'n Save.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
62
Tracked stores
73
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Piggly Wiggly and Festival Foods sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Piggly Wiggly - +2.7%
2 Festival Foods - -4.6%
3 Pick 'n Save - -6.3%
4 ALDI - -10.1%
  • Supermarkets
  • Other grocery stores
  • Farm
  • Butcher Shop
  • Liquor Store
  • Discount Grocers
  • Asian Supermarkets
  • Other categories

Store footprint

Store map

73 tracked store locations in Appleton, WI, colored by category. The top 5 chains by store count run 16 of the 73 stores (22%); 57 of the 62 tracked chains have a single store here. 29% of the tracked grocery & convenience stores here are supermarkets, against 23% across Wisconsin.

  • Supermarkets (21)
  • Other grocery stores (16)
  • Farm (6)
  • Butcher Shop (5)
  • Liquor Store (4)
  • Discount Grocers (3)
  • Asian Supermarkets (3)
  • Other categories

Top tracked chains by store count

More trends

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