Trends · data through August 2026

Retail & consumer trends in Worcester, MA

Iceflower tracks 851 stores from 357 retail and consumer chains in Worcester, MA. Burger King grew fastest over the last year, ahead of Dippin Donuts and AL Prime.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
357
Tracked stores
851
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Dippin Donuts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burger King logo Burger King ▲4 +19.7%
2 D Dippin Donuts - +18.2%
3 A AL Prime logo AL Prime ▲5 +17.2%
4 T Taco Bell logo Taco Bell - +13.4%
5 D Dollar Tree logo Dollar Tree ▲6 +11.4%
6 C Chick-fil-A logo Chick-fil-A ▲1 +9.4%
7 T The Home Depot logo The Home Depot ▲2 +9.0%
8 D DICK'S Sporting Goods logo DICK'S Sporting Goods ▲1 +9.0%
9 N Nouria logo Nouria - +7.6%
10 B Big Y World Class Market logo Big Y World Class Market ▲2 +6.6%
11 B BJ's Wholesale Club logo BJ's Wholesale Club - +5.5%
12 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲2 +5.3%
13 R Rocky's Ace Hardware logo Rocky's Ace Hardware - +5.2%
14 H Hannaford logo Hannaford ▲1 +5.0%
15 M Marshalls logo Marshalls - +4.7%

Store footprint

Store map

851 tracked store locations in Worcester, MA, colored by category group.

Top tracked chains by store count

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