Trends · data through September 2026

Retail & consumer trends in Worcester, MA

Iceflower tracks 4,083 stores from 2,818 retail and consumer chains in Worcester, MA. Aubuchon Hardware grew fastest over the last year, ahead of Family Dollar and Nouria.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,818
Tracked stores
4,083
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Aubuchon Hardware and Family Dollar sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Aubuchon Hardware ▲6 +19.8%
2 Family Dollar ▲6 +19.3%
3 Nouria ▲1 +17.7%
4 Hannaford - +16.3%
5 Market Basket - +15.6%
6 Starbucks ▲7 +15.5%
7 Michaels ▲6 +15.5%
8 BJ's Wholesale Club - +14.7%
9 Walgreens - +12.4%
10 T.J.Maxx - +12.0%
11 CVS Pharmacy ▲1 +11.9%
12 Burlington ▲6 +11.9%
13 Sunoco ▲2 +11.6%
14 HomeGoods ▲7 +11.3%
15 Petco ▲5 +10.6%

Store footprint

Store map

4,083 tracked store locations in Worcester, MA, colored by category group. The top 5 chains by store count run 312 of the 4,083 stores (8%); 2,557 of the 2,818 tracked chains have a single store here. 13% of the tracked stores here are in gas & auto, against 10% across Massachusetts.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.