Trends · data through August 2026

Food & Drink trends in Worcester, MA

Iceflower tracks 301 stores from 119 food & drink chains in Worcester, MA. Burger King grew fastest over the last year, ahead of Dippin Donuts and Taco Bell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
119
Tracked stores
301
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Dippin Donuts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burger King logo Burger King ▲1 +18.6%
2 D Dippin Donuts - +17.0%
3 T Taco Bell logo Taco Bell - +12.3%
4 C Chick-fil-A logo Chick-fil-A - +8.3%
5 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲1 +4.2%
6 D Dairy Queen logo Dairy Queen - +2.7%
7 D Dunkin' logo Dunkin' - +1.7%
8 M McDonald's logo McDonald's - -0.3%
9 D Domino's Pizza logo Domino's Pizza - -1.4%
10 S Starbucks logo Starbucks ▼1 -1.6%
11 P Panera Bread logo Panera Bread ▼1 -3.3%
12 F Five Guys logo Five Guys - -5.2%
13 K KFC logo KFC - -8.1%
14 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -10.4%
15 W Wendy's logo Wendy's - -11.0%

Store footprint

Store map

301 tracked store locations in Worcester, MA, colored by category.

Top tracked chains by store count

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