Trends · data through August 2026

Retail & consumer trends in Springfield, MA

Iceflower tracks 524 stores from 251 retail and consumer chains in Springfield, MA. Dunkin' grew fastest over the last year, ahead of Five Below and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
251
Tracked stores
524
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dunkin' and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dunkin' logo Dunkin' ▲1 +13.1%
2 F Five Below logo Five Below ▲1 +10.9%
3 B Burger King logo Burger King ▲1 +10.5%
4 D Dollar Tree logo Dollar Tree ▲1 +9.0%
5 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲1 +7.4%
6 S Starbucks logo Starbucks ▲1 +6.9%
7 B Big Y Express logo Big Y Express - +6.0%
8 S Staples logo Staples ▼1 +4.8%
9 D Dollar General logo Dollar General ▲1 +4.4%
10 K Key Food logo Key Food - +4.3%
11 S Stop & Shop logo Stop & Shop - +3.8%
12 P Petco logo Petco ▲1 +3.2%
13 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen - +3.1%
14 M McDonald's logo McDonald's - +1.7%
15 C Cumberland Farms logo Cumberland Farms - +1.3%

Store footprint

Store map

524 tracked store locations in Springfield, MA, colored by category group.

Top tracked chains by store count

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