Trends · data through September 2026

Leisure & Travel trends in Worcester, MA

Iceflower tracks 180 stores from 166 leisure & travel chains in Worcester, MA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
166
Tracked stores
180
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hampton Inn & Suites and Choice Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hampton Inn & Suites - -0.5%
2 Choice Hotels - -9.7%

Store footprint

Store map

180 tracked store locations in Worcester, MA, colored by category. The top 5 chains by store count run 16 of the 180 stores (9%); 158 of the 166 tracked chains have a single store here. 18% of the tracked leisure & travel stores here are golf courses, against 9% across Massachusetts.

  • Hotels & Rentals (40)
  • Golf Course (32)
  • Park (11)
  • Movie Theater (8)
  • Entertainment Location (7)
  • Historic Site (7)
  • Video Games (6)
  • Other categories

Top tracked chains by store count

  • 1 GameStop 6
  • 2 Hampton Inn & Suites 3
  • 3 Choice Hotels 3
  • 4 Courtyard by Marriott 2
  • 5 Holiday Inn Express & Suites 2
  • 6 DoubleTree by Hilton 2
  • 7 Red Roof 2
  • 8 Extended Stay America 2
  • 9 Worcester Hall 1
  • 10 Mais Brazil 1
  • 11 Wachusett 1
  • 12 Snyder Pools 1
  • 13 Fraternal Order of Eagles 1
  • 14 Dudley Hill Golf Club 1
  • 15 Mechanics Hall 1
  • 16 Sutton Falls Campground 1
  • 17 Westminster Country Club 1
  • 18 Crawford Field 1
  • 19 Hardwick Pond 1
  • 20 Kettle Brook Golf Club 1
  • 21 Hemlock Ridge Golf Course 1
  • 22 Wachusett Lake 1
  • 23 Crystal Caves 1
  • 24 US Taekwondo Center 1
  • 25 Hurricane Betty's 1
  • 26 Southbridge Mills 1
  • 27 Johnny Appleseed Trail 1
  • 28 Harvard Bowling Lanes 1
  • 29 EcoTarium 1
  • 30 Quail Hollow Golf & Country Club 1
  • 31 Animal Adventures 1
  • 32 Wachusett Country Club 1
  • 33 Worcester Red Sox 1
  • 34 Auburn Sportsman's Club 1
  • 35 Pyramids Disc Golf Course 1
  • 36 Us Tae Kwon Do Center 1
  • 37 Indian Meadows Golf Club 1
  • 38 Mullys Indoor Golf Lounge 1
  • 39 Blackstone Valley 14 Cinema de Lux 1
  • 40 Letz Rage 1
  • 41 Westborough Inn 1
  • 42 Town of Northbridge Conservation Commission 1
  • 43 Templewood Golf Course 1
  • 44 Hampton Inn Auburn 1
  • 45 Super 8 Sturbridge 1
  • 46 Highfields Golf & Country Club 1
  • 47 Boylston Commons 1
  • 48 BB Kidz Klub 1
  • 49 Showcase Cinemas Worcester 1
  • 50 Devens Common Center 1

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