Growth
Market Basket against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Market Basket's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 32 | Market Basket | +3.4% |
Share of tracked category spend, indexed
Store footprint
Store map
136 tracked Market Basket locations across 15 US states. Massachusetts, New Hampshire, and Louisiana hold 77% of them.
Tracked stores by state
- Massachusetts 59
- New Hampshire 34
- Louisiana 12
- Texas 12
- North Carolina 6
- Maine 3
- Rhode Island 2
- Arizona 1
- Georgia 1
- Michigan 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Market Basket
Tracked chains Market Basket customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends