Trends · data through September 2026

Health & Beauty trends in Worcester, MA

Iceflower tracks 551 stores from 414 health & beauty chains in Worcester, MA. Visionworks grew fastest over the last year, ahead of Walgreens and CVS Pharmacy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
414
Tracked stores
551
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Visionworks and Walgreens sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Visionworks ▲1 +14.0%
2 Walgreens - +11.3%
3 CVS Pharmacy - +10.9%
4 GNC ▲1 +10.6%
5 Lux Nails ▲2 +8.2%
6 Sally Beauty ▼1 +5.5%
7 Ulta Beauty - +2.7%
8 The Vitamin Shoppe - -3.5%
9 Supercuts - -8.2%
10 CosmoProf - -8.4%
11 Great Clips - -12.7%
12 Banfield Pet Hospital - -13.0%
13 Physical Therapy Innovations - -20.6%
14 Sport Clips Haircuts ▼2 -40.5%
15 CareWell Urgent Care ▼1 -48.1%

Store footprint

Store map

551 tracked store locations in Worcester, MA, colored by category. The top 5 chains by store count run 94 of the 551 stores (17%); 381 of the 414 tracked chains have a single store here. 7% of the tracked health & beauty stores here are dentists, against 5% across Massachusetts.

Top tracked chains by store count

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