Growth
Shaw's against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Shaw's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 38 | Shaw's | +0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
150 tracked Shaw's locations across 11 US states. Massachusetts, New Hampshire, and Maine hold 75% of them.
Tracked stores by state
- Massachusetts 67
- New Hampshire 26
- Maine 20
- Vermont 20
- Rhode Island 8
- California 3
- Texas 2
- Michigan 1
- Minnesota 1
- New York 1
- Washington 1
Customer overlap
Who shops at Shaw's
Tracked chains Shaw's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Market Basket
100
Hannaford
89
Irving Oil
42
Nouria
34
Roche Bros.
28
People's Credit Union
27
Stop & Shop
27
Marden's
23
Clements' Marketplace
23
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