Trends · data through September 2026

Grocery & Convenience trends in Worcester, MA

Iceflower tracks 412 stores from 350 grocery & convenience chains in Worcester, MA. Hannaford grew fastest over the last year, ahead of Market Basket and BJ's Wholesale Club.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
350
Tracked stores
412
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hannaford and Market Basket sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hannaford - +8.5%
2 Market Basket - +7.8%
3 BJ's Wholesale Club - +7.0%
4 ALDI - -0.8%
5 Stop & Shop - -2.4%
6 Shaw's - -4.2%
7 Family Farms - -5.4%
8 Price Chopper - -6.8%

Store footprint

Store map

412 tracked store locations in Worcester, MA, colored by category. The top 5 chains by store count run 44 of the 412 stores (11%); 332 of the 350 tracked chains have a single store here. 8% of the tracked grocery & convenience stores here are farms, against 5% across Massachusetts.

Top tracked chains by store count

  • 1 Stop & Shop 11
  • 2 Price Chopper 11
  • 3 Shaw's 8
  • 4 Market Basket 7
  • 5 Hannaford 7
  • 6 Big Y World Class Market 6
  • 7 BJ's Wholesale Club 5
  • 8 ALDI 4
  • 9 Family Farms 3
  • 10 Trader Joe's 2
  • 11 Main Street Discount Liquors 2
  • 12 Brothers Liquor 2
  • 13 Wyman's Liquors 2
  • 14 Market 32 2
  • 15 Foodworks 2
  • 16 Austin Liquors 2
  • 17 Wachusett Wine & Spirits 2
  • 18 Turnout Variety Store Inc 1
  • 19 Big Boi Meat Market 1
  • 20 Kelley Square Liquors 1
  • 21 Highland Wine and Spirits 1
  • 22 Colony Farms 1
  • 23 Mass Discount Liquors 1
  • 24 Big Bob's Wine & Spirits 1
  • 25 Village Market 1
  • 26 In & Out Convenience 1
  • 27 Country Corner 1
  • 28 Hank's Liquors 1
  • 29 Super Liquors 1
  • 30 Highland Liquors 1
  • 31 Star Liquor 1
  • 32 A1 Mart 1
  • 33 Fred's Variety & Package Store 1
  • 34 Peerless Liquors 1
  • 35 Jim's Liquors 1
  • 36 Sutton Center Country Store 1
  • 37 Stafford Discount Liquors 1
  • 38 Cowboy Supermarket II 1
  • 39 Wegmans 1
  • 40 Gove Farm 1
  • 41 Bob's Turkey Farm 1
  • 42 Ed Stearns Dressed Meats 1
  • 43 Whittier Farms 1
  • 44 Foppema's Farm 1
  • 45 Cournoyer Vegetable Farm 1
  • 46 Turnpike Liquor Store 1
  • 47 Marty's Liquors 1
  • 48 Gardner Spirits 1
  • 49 Valley View Farm 1
  • 50 Mac Package Store 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.