Trends · data through September 2026

Retail & consumer trends in Huntington-Ashland, WV-KY-OH

Iceflower tracks 2,708 stores from 1,782 retail and consumer chains in Huntington-Ashland, WV-KY-OH. Rio Grande grew fastest over the last year, ahead of Kroger and Thoroughbred Express.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,782
Tracked stores
2,708
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rio Grande and Kroger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Rio Grande - +18.6%
2 Kroger - +17.5%
3 Thoroughbred Express ▲2 +17.3%
4 Sheetz - +14.4%
5 Buffalo Wild Wings ▲5 +13.5%
6 Shell ▲8 +12.9%
7 Valley Health ▲5 +11.5%
8 Dunkin' ▲5 +10.3%
9 Waffle House ▲3 +10.0%
10 GoMart ▲5 +8.8%
11 Dollar Tree ▲2 +8.1%
12 Dairy Queen ▲4 +6.9%
13 Tractor Supply Co. ▲1 +6.4%
14 O'Reilly Auto Parts ▲3 +5.2%
15 GameStop ▲1 +5.0%

Store footprint

Store map

2,708 tracked store locations in Huntington-Ashland, WV-KY-OH, colored by category group. The top 5 chains by store count run 228 of the 2,708 stores (8%); 1,567 of the 1,782 tracked chains have a single store here. 5% of the tracked stores here are in leisure & travel, against 7% across West Virginia.

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