Trends · data through September 2026

Retail & consumer trends in Morgantown, WV

Iceflower tracks 1,242 stores from 1,010 retail and consumer chains in Morgantown, WV. Circle K grew fastest over the last year, ahead of BP and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,010
Tracked stores
1,242
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Circle K and BP sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Circle K - +16.0%
2 BP ▲3 +15.2%
3 Goodwill ▲3 +13.3%
4 Kroger - +11.4%
5 Sheetz - +8.7%
6 Sunoco - +6.3%
7 BFS Foods - +5.6%
8 Mon Health Systems ▲1 +2.9%
9 AutoZone ▲3 +2.7%
10 Family Dollar ▲1 +2.3%
11 Burger King ▲1 +2.1%
12 Dollar General - +1.7%
13 Dollar Tree - +1.5%
14 CVS Pharmacy - +0.7%
15 Dairy Queen ▲1 -0.4%

Store footprint

Store map

1,242 tracked store locations in Morgantown, WV, colored by category group. The top 5 chains by store count run 61 of the 1,242 stores (5%); 925 of the 1,010 tracked chains have a single store here. 4% of the tracked stores here are in grocery & convenience, against 5% across West Virginia.

Top tracked chains by store count

More trends

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