Growth
Little General against its category
The biggest tracked US convenience stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little General's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Wawa
|
+7.8% |
| 2 |
C
Circle K
|
-2.1% |
| 3 |
7
7-Eleven
|
+1.0% |
| 4 |
S
Sheetz
|
-2.7% |
| 5 |
K
Kwik Trip
|
-4.7% |
| 6 |
R
Royal Farms
|
+0.9% |
| 7 |
A
ampm
|
+4.1% |
| 8 |
C
Cumberland Farms
|
-0.6% |
| 9 |
U
United Dairy Farmers
|
-6.2% |
| 10 |
Q
QuickChek
|
-1.3% |
| 143 |
L
Little General
|
-20.5% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Little General locations across 3 US states.
Tracked stores by state
- West Virginia 16
- Tennessee 7
- Kentucky 1
Customer overlap
Who shops at Little General
Tracked chains Little General customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends