Trends · data through September 2026

Breakfast & Brunch Cafes in the United States

Iceflower tracks 5,094 stores from 2,084 breakfast & brunch cafes in the United States. Eggsquisite Cafe grew fastest over the last year, ahead of The Delectable Egg and Sunrise Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,084
Tracked stores
5,094
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Eggsquisite Cafe and The Delectable Egg sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Eggsquisite Cafe ▲10 +17.9%
2 T The Delectable Egg ▲10 +17.6%
3 S Sunrise Grill ▲11 +17.2%
4 F Flavor Rich Restaurant ▲18 +16.6%
5 T The Briar Patch ▲16 +14.7%
6 E Eggs Up Grill logo Eggs Up Grill ▲1 +14.3%
7 S Sunnyside Cafe ▲12 +13.8%
8 U Urban Egg logo Urban Egg ▲4 +12.5%
9 H HangOverEasy ▲12 +12.3%
10 T The Breakfast Co ▲11 +10.8%
11 C Country Waffles ▲10 +10.8%
12 G Grumpy's ▲10 +9.3%
13 T The Mimosa House - +8.6%
14 E Eggspectation logo Eggspectation ▲4 +8.3%
15 T The Shed Restaurant ▲8 +7.5%
  • First Watch
  • The Original Pancake House
  • Another Broken Egg Cafe
  • Eggs Up Grill
  • Biscuitville
  • Snooze, an A.M. Eatery
  • The Toasted Yolk Cafe
  • Other tracked chains

Store footprint

Store map

5,094 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • First Watch (635)
  • The Original Pancake House (130)
  • Another Broken Egg Cafe (94)
  • Eggs Up Grill (96)
  • Biscuitville (94)
  • Snooze, an A.M. Eatery (58)
  • The Toasted Yolk Cafe (42)
  • Other tracked chains

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