Growth
Le Peep against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Le Peep's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 19 | Le Peep | -0.1% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Le Peep locations across 12 US states. Colorado, Illinois, and Indiana hold 54% of them.
Customer overlap
Who shops at Le Peep
Tracked chains Le Peep customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
King Soopers
100
Pilgrim's Market
86
Bucks Tavern
64
Rivers Crossing Church
52
River's Bend Wine, Spirit, Liquor and Cigar Shop
43
Hy-Vee Pharmacy
41
Ziggy's Home Improvement
40
Kings Veterinary Hospital
38
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