Growth
Biscuit Belly against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Biscuit Belly's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 26 | Biscuit Belly | -17.9% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Biscuit Belly locations across 7 US states. Kentucky, Alabama, and North Carolina hold 57% of them.
Tracked stores by state
- Kentucky 4
- Alabama 2
- North Carolina 2
- South Carolina 2
- Virginia 2
- Georgia 1
- Indiana 1
Customer overlap
Who shops at Biscuit Belly
Tracked chains Biscuit Belly customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
The Tavern at Your Nexton Harris Teeter
100
Norfolk Naval Station Commissary
79
Cinema Cafe
51
Pale Horse Coffee
46
Baker's Crust Artisan Kitchen
46
Portsmouth NNSY Commissary
43
Camp Allen
42
Global Home Decor
38
Pet Supplies Plus Chesapeake Great Bridge
37
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