Growth
Toasted against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Toasted's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 44 | T Toasted | -0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Toasted locations across 11 US states.
Tracked stores by state
- California 5
- Florida 3
- North Carolina 2
- Arizona 1
- Colorado 1
- Georgia 1
- Indiana 1
- Massachusetts 1
- Minnesota 1
- New York 1
- Texas 1
Customer overlap
Who shops at Toasted
Tracked chains Toasted customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Samco Food Store
100
C
Camp Pendelton
70
C
Carniceria La Carreta
60
J
Just Wing It
56
C
Choice Cut Meat
46
V
VIP Premier Nails and Spa
44
E
El Puesto Cocina & Lounge
43
V
Verdugo market 19
42
More trends