Growth
Urban Egg against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Urban Egg's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 35 | Urban Egg | +17.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Urban Egg locations across 3 US states. Colorado holds 80% of them.
Customer overlap
Who shops at Urban Egg
Tracked chains Urban Egg customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
King Soopers
100
Peterson Commissary
76
Fort Carson Commissary
48
Hays Market
38
Sonora's Prime Carniceria & Taco Shop
37
Prime 25
34
Phil Long Dealerships
33
Ai Sushi & Grill
32
Spartan Defense Armory & Training
31
Ridgehill Tavern
31
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