Trends · data through September 2026

Breakfast & Brunch Cafes in New Jersey

Iceflower tracks 130 stores from 98 breakfast & brunch cafes in New Jersey. First Watch grew fastest over the last year, ahead of Uncle Bill's Pancake House and Amy's Omelette House.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
98
Tracked stores
130
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Uncle Bill's Pancake House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch - +13.0%
2 U Uncle Bill's Pancake House - -2.6%
3 A Amy's Omelette House - -25.7%
  • First Watch
  • Uncle Bill's Pancake House
  • Amy's Omelette House
  • Sabrina's Cafe
  • PJ's Pancake House
  • Stacks
  • The Breakfast Nook
  • Other tracked chains

Store footprint

Store map

130 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • First Watch (10)
  • Uncle Bill's Pancake House (6)
  • Amy's Omelette House (3)
  • Sabrina's Cafe (1)
  • PJ's Pancake House (3)
  • Stacks (1)
  • The Breakfast Nook (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 F First Watch logo First Watch 10
  • 2 J Joe's Bagel and Grill logo Joe's Bagel and Grill 9
  • 3 U Uncle Bill's Pancake House 6
  • 4 A Amy's Omelette House 3
  • 5 P PJ's Pancake House logo PJ's Pancake House 3
  • 6 T The Original Pancake House logo The Original Pancake House 3
  • 7 T The Breakfast Nook 2
  • 8 H Hatch44 Cafe logo Hatch44 Cafe 2
  • 9 F Farmhouse Cafe & Eatery 2
  • 10 H Hash House A Go Go 2
  • 11 G Guzzo's BakeHouse 1
  • 12 H Hopewell Farmer’s café 1
  • 13 B Brunch 1
  • 14 K Krust Cafe Freehold 1
  • 15 M Michigan Deli 1
  • 16 T The Early Bird 1
  • 17 C Creperie de la Mer 1
  • 18 R Rose's Luncheonette 1
  • 19 K Kelly's Breakfast 1
  • 20 R Rosie & Luis Deli 1
  • 21 E Edie's Breakfast & Lunch 1
  • 22 C Crespella Gourmet Creperie 1
  • 23 M Minias Breakfast and Lunch 1
  • 24 G Gussy's Cafe 1
  • 25 T Thyme Machine 1
  • 26 N North Beach Cafe and Creamery 1
  • 27 U Urban Burger 1
  • 28 P Patti's Kitchen 1
  • 29 D Dock Mike's Pancake House 1
  • 30 B Brittany's Cafe 1
  • 31 C Chat and Griddle 1
  • 32 M Marigold Market & Cafe 1
  • 33 M Mama Suegra Cafe 1
  • 34 E El Coqui Crepes 1
  • 35 B Brunchaholic’s logo Brunchaholic’s 1
  • 36 B Brunswick Deli 1
  • 37 S Salt Pepper Ketchup 1
  • 38 A Angelo's Gourmet 1
  • 39 A Alquimia Bakery and Restaurant 1
  • 40 E Eli's Deli and Kitchen 1
  • 41 M MeeMom's 1
  • 42 J JJ Peruvian Restaurant 1
  • 43 S Sullivan's on the Main 1
  • 44 O Old Stone 1
  • 45 C Court House Bagel Board 1
  • 46 J Juliet Creperie 1
  • 47 B Betsy Ross Diner 1
  • 48 K Kafe Crepes 1
  • 49 C Crepe Baby 1
  • 50 D Dan's Waffles 1

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