Trends · data through September 2026

Breakfast & Brunch Cafes in San Francisco-Oakland-Fremont, CA

Iceflower tracks 73 stores from 57 breakfast & brunch cafes in San Francisco-Oakland-Fremont, CA. The Breakfast Club at Midtown grew fastest over the last year, ahead of Stacks and Denica's Real Food Kitchen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
57
Tracked stores
73
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Breakfast Club at Midtown and Stacks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Breakfast Club at Midtown logo The Breakfast Club at Midtown - -13.6%
2 S Stacks - -14.3%
3 D Denica's Real Food Kitchen - -20.0%
  • The Breakfast Club
  • Country Waffles
  • Denica's Real Food Kitchen
  • Bill's Cafe
  • Stacks
  • The Breakfast Club at Midtown
  • Fat Apple's Restaurant & Bakery
  • Other tracked chains

Store footprint

Store map

73 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • The Breakfast Club (1)
  • Country Waffles (6)
  • Denica's Real Food Kitchen (4)
  • Bill's Cafe (2)
  • Stacks (3)
  • The Breakfast Club at Midtown (3)
  • Fat Apple's Restaurant & Bakery (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 C Country Waffles 6
  • 2 D Denica's Real Food Kitchen 4
  • 3 S Stacks 3
  • 4 T The Breakfast Club at Midtown logo The Breakfast Club at Midtown 3
  • 5 B Bill's Cafe 2
  • 6 F Fat Apple's Restaurant & Bakery 2
  • 7 C Crepes Ooh La La 2
  • 8 H Huckleberry's logo Huckleberry's 2
  • 9 L Lucy's Crepes 1
  • 10 R Rise & Set 1
  • 11 C Cafe Alma 1
  • 12 S Sweet Berry's Crepes & Churros 1
  • 13 M Millie's Crepe et Creme 1
  • 14 B Buck's of Woodside 1
  • 15 O Oak Road Cafe 1
  • 16 G Good Eggs logo Good Eggs 1
  • 17 B Belly Good Cafe & Crepes 1
  • 18 P Pretty Lady 1
  • 19 B Big G Burger 1
  • 20 L La Universal Panaderia Guatemala 1
  • 21 K Kalaches 1
  • 22 Y Yummy Home Plate 1
  • 23 P Pleasanton Cafe 1
  • 24 L Little Heaven 1
  • 25 B Buttercup Grill 1
  • 26 S Sugar 'N Spice 1
  • 27 C Crepes a Go Go 1
  • 28 6 6th & B 1
  • 29 B Batter Up 1
  • 30 C Cafe Golo 1
  • 31 G Gram Cafe & Pancakes 1
  • 32 L Le Gourmet 1
  • 33 T The Breakfast Club 1
  • 34 C Crumbs Breakfast, Lunch & Bar 1
  • 35 M Mama's Boy 1
  • 36 W Wooden Spoon 1
  • 37 E Eggy's Neighborhood Kitchen 1
  • 38 B BACON 1
  • 39 E Early to Rise 1
  • 40 C Crepes on Cole 1
  • 41 T Toast Cafe & Grill 1
  • 42 T Taste and Glory 1
  • 43 S Sophie's Crepes 1
  • 44 T The Breeze Cafe 1
  • 45 P Peacock Pansy 1
  • 46 C Cracked & Battered 1
  • 47 P Plain Jane 1
  • 48 G Glen Park Cafe 1
  • 49 M Morning Glory 1
  • 50 B Bay Watch 1

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