Growth
The Original Pancake House against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Original Pancake House's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
+1.4% |
| 3 |
F
First Watch
|
+3.9% |
| 4 |
T
The Original Pancake House
|
+7.0% |
| 5 |
B
Biscuitville
|
-5.1% |
| 6 |
S
Snooze, an A.M. Eatery
|
-3.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+9.0% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
S
Scramblers
|
+4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
130 tracked The Original Pancake House locations across 28 US states.
Tracked stores by state
- Illinois 16
- California 15
- Texas 11
- Florida 9
- Ohio 9
- Washington 9
- Minnesota 7
- Colorado 5
- Indiana 5
- Maryland 5
- Oregon 5
- Utah 5
- Georgia 4
- Michigan 4
- New Jersey 3
- New York 3
- Missouri 2
- North Carolina 2
- Wisconsin 2
- Alabama 1
- Connecticut 1
- Hawaii 1
- Idaho 1
- Nevada 1
- Pennsylvania 1
- South Carolina 1
- South Dakota 1
- Virginia 1
Customer overlap
Who shops at The Original Pancake House
Tracked chains The Original Pancake House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Harmons Gas
65
H
Hunter AAF Commissary
58
Hunter AAF Commissary
58
L
Lee's Academy
42
T
Tsunami Restaurant & Sushi Bar
41
R
Redmond Travel center
40
P
Peterson's Fresh Market
39
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