Growth
The Original Pancake House against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Original Pancake House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
Share of tracked category spend, indexed
Store footprint
Store map
128 tracked The Original Pancake House locations across 28 US states. Illinois, California, and Florida hold 31% of them.
Tracked stores by state
- Illinois 16
- California 15
- Florida 9
- Ohio 9
- Texas 9
- Washington 9
- Minnesota 7
- Indiana 5
- Maryland 5
- Oregon 5
- Utah 5
- Colorado 4
- Georgia 4
- Michigan 4
- New Jersey 3
- New York 3
- Hawaii 2
- Missouri 2
- North Carolina 2
- Wisconsin 2
- Alabama 1
- Connecticut 1
- Idaho 1
- Nevada 1
- Pennsylvania 1
- South Carolina 1
- South Dakota 1
- Virginia 1
Customer overlap
Who shops at The Original Pancake House
Tracked chains The Original Pancake House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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