Trends · data through September 2026

Breakfast & Brunch Cafes in Phoenix-Mesa-Chandler, AZ

Iceflower tracks 125 stores from 56 breakfast & brunch cafes in Phoenix-Mesa-Chandler, AZ. Over Easy grew fastest over the last year, ahead of Butters Pancakes & Cafe and First Watch.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
56
Tracked stores
125
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Over Easy and Butters Pancakes & Cafe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O Over Easy - +15.3%
2 B Butters Pancakes & Cafe - +10.3%
3 F First Watch logo First Watch - +10.1%
4 B Biscuits Cafe ▲1 +3.7%
5 S Snooze, an A.M. Eatery logo Snooze, an A.M. Eatery ▲1 +0.1%
6 E Eggstasy - -0.6%
7 H Henhouse Cafe - -4.4%
8 H Hash Kitchen logo Hash Kitchen ▼2 -28.8%
9 B Broken Yolk Cafe logo Broken Yolk Cafe - -51.3%
  • First Watch
  • Over Easy
  • Biscuits Cafe
  • Snooze, an A.M. Eatery
  • Hash Kitchen
  • Eggstasy
  • Butters Pancakes & Cafe
  • Other tracked chains

Store footprint

Store map

125 tracked store locations in Phoenix-Mesa-Chandler, AZ. The 7 largest tracked chains are highlighted.

  • First Watch (30)
  • Over Easy (11)
  • Biscuits Cafe (7)
  • Snooze, an A.M. Eatery (6)
  • Hash Kitchen (5)
  • Eggstasy (4)
  • Butters Pancakes & Cafe (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 F First Watch logo First Watch 30
  • 2 O Over Easy 11
  • 3 B Biscuits Cafe 7
  • 4 S Snooze, an A.M. Eatery logo Snooze, an A.M. Eatery 6
  • 5 H Hash Kitchen logo Hash Kitchen 5
  • 6 E Eggstasy 4
  • 7 B Butters Pancakes & Cafe 3
  • 8 H Henhouse Cafe 3
  • 9 B Broken Yolk Cafe logo Broken Yolk Cafe 3
  • 10 T The Crowned Egg 2
  • 11 B Breakfast Kitchen Bar 2
  • 12 B Brunch House 2
  • 13 E Egg N' Joe 2
  • 14 B Bisbee Breakfast Club 2
  • 15 B Brunch Snob 2
  • 16 T Two Brothers Kitchen 1
  • 17 B Breakfast Club 1
  • 18 M Morning Glory 1
  • 19 S Scott's Generations 1
  • 20 M Molina's Creperie 1
  • 21 P Presidio Cocina Mexicana 1
  • 22 A Alo Cafe 1
  • 23 M Munch A Lunch 1
  • 24 C Crepella Crepes & Waffles Cafe 1
  • 25 T The Biscuit House 1
  • 26 B Brunch Cafe logo Brunch Cafe 1
  • 27 S Sweet Dulce Barrio 1
  • 28 C Cajun Breakfast Joint 1
  • 29 O Olla Olla Crepes 1
  • 30 O Original Pancake House 1
  • 31 D Daily Dose Rio Salado 1
  • 32 T The Good Egg 1
  • 33 S Sugar 'N Spice 1
  • 34 B Brunch Problems 1
  • 35 F Freshly Laid 1
  • 36 B Butterfield's 1
  • 37 T The Breakfast Club 1
  • 38 T The Eleanor 1
  • 39 U U.S. Egg Phoenix Breakfast & Lunch Restaurant 1
  • 40 B Breakfast Bitch 1
  • 41 H Hoosier Cafe 1
  • 42 T The Cracked Egg 1
  • 43 A Another Broken Egg Cafe logo Another Broken Egg Cafe 1
  • 44 M Mickey D's Cafe 1
  • 45 F Farm & Craft 1
  • 46 W Waffletto 1
  • 47 W Wildberries logo Wildberries 1
  • 48 L Little Snitch 1
  • 49 B BlackBerry Cafe 1
  • 50 T Toasted 1

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