Growth
The Big Biscuit against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Big Biscuit's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 33 | The Big Biscuit | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked The Big Biscuit locations across 4 US states. Missouri, Kansas, and Oklahoma hold 96% of them.
Customer overlap
Who shops at The Big Biscuit
Tracked chains The Big Biscuit customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Reasor's
100
Tinker AFB Commissary
86
Crest Foods
68
OnCue
59
Dillons
51
Richards-Gebaur Commissary
42
Sam's Club Hearing Aid Center
41
Braum's
38
Tinker Exchange
33
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