Growth
Eggs Up Grill against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eggs Up Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
Share of tracked category spend, indexed
Store footprint
Store map
99 tracked Eggs Up Grill locations across 10 US states. South Carolina, North Carolina, and Georgia hold 72% of them.
Tracked stores by state
- South Carolina 40
- North Carolina 19
- Georgia 12
- Tennessee 8
- Florida 6
- Virginia 6
- Alabama 3
- Texas 3
- Louisiana 1
- Mississippi 1
Customer overlap
Who shops at Eggs Up Grill
Tracked chains Eggs Up Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lowes Foods
100
Spinx
99
Food Lion
74
The Tavern at Your Nexton Harris Teeter
51
Parker's
50
Ingles
40
Shaw AFB Commissary
38
Prisma Health
35
Camp LeJeune
34
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