Growth
Over Easy against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Over Easy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 14 | Over Easy | +1.0% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Over Easy locations across 8 US states. Arizona, Florida, and Alabama hold 76% of them.
Customer overlap
Who shops at Over Easy
Tracked chains Over Easy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fry's Fuel
50
Fry's Marketplace
26
Kaneohe MCAS Commissary
23
Someburros
19
Zara Nail Bar
18
Fat Cats Queen Creek
17
Oregano's
17
Bashas'
16
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