Growth
Over Easy against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Over Easy's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.9% |
| 2 |
W
Waffle House
|
0.0% |
| 3 |
F
First Watch
|
-0.1% |
| 4 |
T
The Original Pancake House
|
+6.5% |
| 5 |
B
Biscuitville
|
-3.0% |
| 6 |
S
Snooze, an A.M. Eatery
|
-2.2% |
| 7 |
T
The Toasted Yolk Cafe
|
+13.9% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-24.6% |
| 17 | O Over Easy | - |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Over Easy locations across 2 US states.
Customer overlap
Who shops at Over Easy
Tracked chains Over Easy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kaneohe MCAS Commissary
42
Kaneohe MCAS Commissary
42
B
Bottleheads
42
M
Marketplace At Prasada
41
Z
Zara Nail Bar
27
F
Fry's Marketplace
25
Fry's Marketplace
25
F
Fat Cats Queen Creek
24
Fat Cats Queen Creek
24
S
Sushi Creek
23
S
Spur Cross
22
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