Trends · data through September 2026

Breakfast & Brunch Cafes in Tennessee

Iceflower tracks 113 stores from 50 breakfast & brunch cafes in Tennessee. First Watch grew fastest over the last year, ahead of Brunch with Ruby and Big Bad Breakfast.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
50
Tracked stores
113
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Brunch with Ruby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch - +1.3%
2 B Brunch with Ruby ▲1 -6.2%
3 B Big Bad Breakfast logo Big Bad Breakfast ▲1 -12.2%
4 A Another Broken Egg Cafe logo Another Broken Egg Cafe - -13.9%
5 F Flapjack's Pancake Cabin - -16.3%
6 M Maple Street Biscuit Company logo Maple Street Biscuit Company - -24.3%
7 L Le Peep logo Le Peep - -26.8%
8 R Ruby Sunshine ▼2 -39.8%
  • First Watch
  • Sunliner Diner
  • Flapjack's Pancake Cabin
  • Keke's Breakfast Cafe
  • Eggs Up Grill
  • Another Broken Egg Cafe
  • Eggspectation
  • Other tracked chains

Store footprint

Store map

113 tracked store locations in Tennessee. The 7 largest tracked chains are highlighted.

  • First Watch (26)
  • Sunliner Diner (1)
  • Flapjack's Pancake Cabin (7)
  • Keke's Breakfast Cafe (6)
  • Eggs Up Grill (8)
  • Another Broken Egg Cafe (4)
  • Eggspectation (2)
  • Other tracked chains

Top tracked chains by store count

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