Growth
Scramblers against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Scramblers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 18 | Scramblers | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Scramblers locations across 4 US states. Ohio, Florida, and Michigan hold 96% of them.
Customer overlap
Who shops at Scramblers
Tracked chains Scramblers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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