Growth
The Farmer's Daughter against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Farmer's Daughter's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 100 | T The Farmer's Daughter | 0.0% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked The Farmer's Daughter locations across 15 US states.
Tracked stores by state
- Massachusetts 3
- Pennsylvania 2
- Arkansas 1
- California 1
- Georgia 1
- Louisiana 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- New Jersey 1
- Ohio 1
- Oregon 1
- Rhode Island 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at The Farmer's Daughter
Tracked chains The Farmer's Daughter customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Belmont Market
100
D
Dave's Marketplace
85
Dave's Marketplace
85
R
Roch's Fresh Foods
34
W
Wakefield Liquors
33
R
Rose Shack
32
P
Pasquale's Pizzeria Napoletana
27
W
Wickford Package Store
25
D
Dave's Fresh Marketplace
25
Dave's Fresh Marketplace
25
A
A Market
24
K
Kingstown Liquor Mart
24
More trends