Growth
Eggspectation against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eggspectation's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 11 | Eggspectation | +7.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Eggspectation locations across 6 US states. Maryland, Virginia, and Tennessee hold 77% of them.
Customer overlap
Who shops at Eggspectation
Tracked chains Eggspectation customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Tom's Sports Tavern
100
Giant Food
98
Royal Farms
85
Frisco Tap House
76
Thai at Waugh Chapel
73
Mucho Gusto
71
Mama's on the Half Shell
69
Fuji Hibachi Sushi & Lava Bar
69
Glow Nail Bar
67
7 West Bistro Grill
66
More trends