Growth
Famous Toastery against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Famous Toastery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 22 | Famous Toastery | -12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Famous Toastery locations across 3 US states. North Carolina holds 73% of them.
Tracked stores by state
- North Carolina 16
- South Carolina 4
- Virginia 2
Customer overlap
Who shops at Famous Toastery
Tracked chains Famous Toastery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harris Teeter
100
Rio 150 Mexican Restaurant
56
Ghostface Brewing's Scratch Kitchen
48
Eatabowl
45
Duckworth's Grill & Taphouse
43
NCDOT DMV Driver License Office
42
Josh's Farmers Market
41
Fusion Bowl
40
Barcelona Burger & Beer Garden
39
Lowes Foods
38
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