Growth
Brunch with Ruby against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brunch with Ruby's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.8% |
| 2 |
W
Waffle House
|
-0.9% |
| 3 |
F
First Watch
|
+0.7% |
| 4 |
T
The Original Pancake House
|
+5.9% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.4% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.1% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
| 25 | B Brunch with Ruby | -4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Brunch with Ruby locations across 6 US states.
Tracked stores by state
- Florida 3
- Alabama 2
- Tennessee 2
- Louisiana 1
- North Carolina 1
- South Carolina 1
Customer overlap
Who shops at Brunch with Ruby
Tracked chains Brunch with Ruby customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Greer's St. Louis Market
100
Y
Yellowhammer Coffee
70
Yellowhammer Coffee
70
E
Eglin Air Force Base Commissary
70
Eglin Air Force Base Commissary
70
H
Hacienda San Miguel
62
N
Nexus Cinema Dining
62
F
Foosackly's
55
Foosackly's
55
B
Baldwin EMC
54
Baldwin EMC
54
R
Robert Trent Jones Golf Magnolia Grove
50
Robert Trent Jones Golf Magnolia Grove
50
H
Hurlburt
49
More trends