Growth
Brunch with Ruby against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brunch with Ruby's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 52 | B Brunch with Ruby | -12.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Brunch with Ruby locations across 6 US states.
Tracked stores by state
- Florida 3
- Tennessee 3
- Alabama 2
- Louisiana 2
- North Carolina 1
- South Carolina 1
Customer overlap
Who shops at Brunch with Ruby
Tracked chains Brunch with Ruby customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Greer's St. Louis Market
100
Y
Yellowhammer Coffee
84
Yellowhammer Coffee
84
H
Hacienda San Miguel
74
N
Nexus Cinema Dining
72
E
Eglin Air Force Base Commissary
71
Eglin Air Force Base Commissary
71
H
Heroes Sports & Grill
70
R
Robert Trent Jones Golf Magnolia Grove
64
Robert Trent Jones Golf Magnolia Grove
64
A
Aztecas Restaurant & Cantina
61
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