Growth
Big Bad Breakfast against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Bad Breakfast's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 17 | Big Bad Breakfast | +17.6% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Big Bad Breakfast locations across 8 US states. Alabama, Tennessee, and Arkansas hold 65% of them.
Tracked stores by state
- Alabama 6
- Tennessee 3
- Arkansas 2
- South Carolina 2
- Florida 1
- Kentucky 1
- Mississippi 1
- North Carolina 1
Customer overlap
Who shops at Big Bad Breakfast
Tracked chains Big Bad Breakfast customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Gustavo's Mexican Grill
100
Paul's Fruit Market
99
Malone's
84
Fiesta Time Amigos
69
Taco Mama
58
Limon y Sal
53
Old School NY Pizza
52
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