Trends · data through August 2026

Food & Drink trends in Santa Cruz-Watsonville, CA

Iceflower tracks 124 stores from 101 food & drink chains in Santa Cruz-Watsonville, CA. Taco Bell grew fastest over the last year, ahead of Burger King and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
101
Tracked stores
124
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell - +11.8%
2 B Burger King logo Burger King - +10.7%
3 M McDonald's logo McDonald's - +8.5%
4 P Peet's Coffee logo Peet's Coffee - -7.0%
5 S Starbucks logo Starbucks - -13.7%
  • Restaurant
  • Fast Food Restaurant
  • Coffee Shop
  • Casual Eatery
  • Bar
  • Cafe
  • Pizzaria
  • Other categories

Store footprint

Store map

124 tracked store locations in Santa Cruz-Watsonville, CA, colored by category.

  • Restaurant (35)
  • Fast Food Restaurant (23)
  • Coffee Shop (18)
  • Casual Eatery (11)
  • Bar (7)
  • Cafe (6)
  • Pizzaria (5)
  • Other categories

Top tracked chains by store count

  • 1 M McDonald's logo McDonald's 5
  • 2 S Starbucks logo Starbucks 4
  • 3 T Taco Bell logo Taco Bell 4
  • 4 B Burger King logo Burger King 3
  • 5 P Peet's Coffee logo Peet's Coffee 3
  • 6 C Cat & Cloud Coffee logo Cat & Cloud Coffee 2
  • 7 T The Bagelry 2
  • 8 C Companion Bakeshop 2
  • 9 T Taqueria Los Pericos 2
  • 10 T Taqueria Vallarta 2
  • 11 1 11th Hour Coffee 2
  • 12 P Pizza My Heart logo Pizza My Heart 2
  • 13 P Panda Express logo Panda Express 2
  • 14 C Chipotle Mexican Grill logo Chipotle Mexican Grill 2
  • 15 S Seabright Deli 1
  • 16 B Beer Mule Bottle Shop and Pour House 1
  • 17 C Cruzin' Crepes 1
  • 18 T The Blue Lounge 1
  • 19 B Beer Thirty Bottle Shop & Pour House 1
  • 20 P Pretty Good Advice 1
  • 21 V Village Dining 1
  • 22 C Charlie Hong Kong 1
  • 23 B Belly Goat Craft Burgers 1
  • 24 F Five Guys logo Five Guys 1
  • 25 J Jack in the Box logo Jack in the Box 1
  • 26 T Taqueria Los Amigos 1
  • 27 O Olive Garden logo Olive Garden 1
  • 28 A Asian Express 1
  • 29 J Jack's Hamburgers 1
  • 30 B Betty Burgers 1
  • 31 T The Picnic Basket 1
  • 32 E Erik's DeliCafe 1
  • 33 T Taqueria Los Gallos 1
  • 34 C Cafe Iveta 1
  • 35 S Santa Cruz Poke 1
  • 36 T Top A Lot Yogurt 1
  • 37 W Wendy's logo Wendy's 1
  • 38 H Heartwood Coffee Bar 1
  • 39 A Adorable French Bakery 1
  • 40 C Cafe Delmarette 1
  • 41 P Pacific Coffee Roasting Co 1
  • 42 U Ume Tea 1
  • 43 L Loft Coffee 1
  • 44 J Jamba logo Jamba 1
  • 45 C Cold Stone Creamery logo Cold Stone Creamery 1
  • 46 C Coffeetopia 1
  • 47 M Mission Hill Creamery 1
  • 48 I IT'SUGAR logo IT'SUGAR 1
  • 49 T Togo's logo Togo's 1
  • 50 K KFC logo KFC 1

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