Growth ranking
Fastest-growing tracked food & drink chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chipotle Mexican Grill and Verve Coffee Roasters sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Chipotle Mexican Grill | ▲1 | +19.5% |
| 2 | Verve Coffee Roasters | ▲2 | +17.5% |
| 3 | Taqueria Los Pericos | ▲1 | +14.0% |
| 4 | Panda Express | ▲2 | +10.9% |
| 5 | Cat & Cloud Coffee | ▲1 | +10.7% |
| 6 | Round Table Pizza | ▲2 | +1.7% |
| 7 | The Penny Ice Creamery | ▲2 | +0.9% |
| 8 | Peet's Coffee | ▲1 | +0.7% |
| 9 | McDonald's | - | +0.2% |
| 10 | Pizza My Heart | - | +0.1% |
| 11 | Jamba | ▲1 | -0.7% |
| 12 | Taqueria Vallarta | ▼2 | -4.3% |
| 13 | Jersey Mike's Subs | ▲2 | -4.4% |
| 14 | Burger King | ▼1 | -4.8% |
| 15 | Taco Bell | - | -6.8% |
- Cafes & Bakery-Cafes
- Bars, Pubs & Breweries
- Mexican Restaurants & Taquerias
- Other restaurants
- Casual Dining
- Bakeries, Donuts & Desserts
- Sandwich & Sub Shops
- Other categories
Store footprint
Store map
636 tracked store locations in Santa Cruz-Watsonville, CA, colored by category. The top 5 chains by store count run 44 of the 636 stores (7%); 471 of the 521 tracked chains have a single store here. 4% of the tracked food & drink stores here are burger chains, against 7% across California.
- Cafes & Bakery-Cafes (73)
- Bars, Pubs & Breweries (62)
- Mexican Restaurants & Taquerias (60)
- Other restaurants (42)
- Casual Dining (39)
- Bakeries, Donuts & Desserts (37)
- Sandwich & Sub Shops (34)
- Other categories
Top tracked chains by store count
- 1 Starbucks 19
- 2 Subway 8
- 3 McDonald's 7
- 4 Burger King 5
- 5 Erik's DeliCafe 5
- 6 Round Table Pizza 5
- 7 Taco Bell 5
- 8 Jack in the Box 4
- 9 Mountain Mike's Pizza 4
- 10 Chipotle Mexican Grill 4
- 11 Verve Coffee Roasters 4
- 12 Pizza My Heart 4
- 13 Wingstop 3
- 14 Domino's Pizza 3
- 15 Sushi Garden 3
- 16 The Penny Ice Creamery 3
- 17 Jersey Mike's Subs 3
- 18 Little Caesars 3
- 19 Peet's Coffee 3
- 20 Taqueria Los Gallos 3
- 21 Togo's 3
- 22 Jamba 3
- 23 Panda Express 3
- 24 Taqueria Los Pericos 3
- 25 Taqueria Vallarta 3
- 26 Cat & Cloud Coffee 3
- 27 Fosters Freeze 3
- 28 11th Hour Coffee 2
- 29 Nick The Greek 2
- 30 Pacific Cookie Company 2
- 31 Betty Burgers 2
- 32 The Bagelry 2
- 33 Companion Bakeshop 2
- 34 Taqueria Santa Cruz Express 2
- 35 Ferrell's Donuts 2
- 36 Beach Street Cafe 2
- 37 KFC 2
- 38 Pretty Good Advice 2
- 39 Santa Cruz Coffee Roasting 2
- 40 The Habit Burger Grill 2
- 41 Upper Crust Pizza 2
- 42 Pleasure Pizza 2
- 43 Carl's Jr. 2
- 44 Parish Publick House 2
- 45 Scopazzi's 1
- 46 Sala Thai 1
- 47 Back Nine Grill & Bar 1
- 48 Taqueria Agave 1
- 49 Cruzin' Crepes 1
- 50 Sawasdee Thai Cuisine 1
More trends