Trends · data through September 2026

Gas & Auto trends in Santa Cruz-Watsonville, CA

Iceflower tracks 100 stores from 55 gas & auto chains in Santa Cruz-Watsonville, CA. Quik Stop grew fastest over the last year, ahead of 76 and 7-Eleven.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
55
Tracked stores
100
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Quik Stop and 76 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Quik Stop - +9.3%
2 76 - +6.4%
3 7-Eleven - +4.7%
4 Chevron - +4.4%
5 O'Reilly Auto Parts - +0.7%
6 Shell - -6.1%
7 AutoZone - -12.6%
  • Gas Stations & Convenience Stores
  • Auto Repair Service
  • Auto Parts Store
  • Car Wash
  • Car Dealer
  • Vehicle Service
  • Parking
  • Other categories

Store footprint

Store map

100 tracked store locations in Santa Cruz-Watsonville, CA, colored by category. The top 5 chains by store count run 41 of the 100 stores (41%); 45 of the 55 tracked chains have a single store here. 59% of the tracked gas & auto stores here are gas stations & convenience stores, against 43% across California.

  • Gas Stations & Convenience Stores (59)
  • Auto Repair Service (14)
  • Auto Parts Store (10)
  • Car Wash (6)
  • Car Dealer (5)
  • Vehicle Service (3)
  • Parking (2)
  • Other categories

Top tracked chains by store count

More trends

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