Growth ranking
Fastest-growing tracked grocery & convenience chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. New Leaf Community Markets and Safeway sit in the high-growth half.
Store footprint
Store map
131 tracked store locations in Santa Cruz-Watsonville, CA, colored by category. The top 5 chains by store count run 19 of the 131 stores (15%); 102 of the 112 tracked chains have a single store here. 11% of the tracked grocery & convenience stores here are upscale & natural grocers, against 6% across California.
- Liquor Store (31)
- Other grocery stores (26)
- Supermarkets (23)
- Upscale & Natural Grocers (14)
- Farm (7)
- Corner Stores & Bodegas (5)
- Farmers Market (5)
- Other categories
Top tracked chains by store count
- 1 Safeway 7
- 2 New Leaf Community Markets 5
- 3 Raley's 3
- 4 Trader Joe's 2
- 5 Whole Foods Market 2
- 6 Live Earth Farm 2
- 7 Wild Roots Market 2
- 8 La Princesa Market 2
- 9 Quality Market 2
- 10 Grocery Outlet 2
- 11 Cheese Shop 831 1
- 12 Pleasure Point Liquor & Mini Mart 1
- 13 El Salchichero 1
- 14 Post Street Farm 1
- 15 El Pueblo Market 1
- 16 Go Ask Alice 1
- 17 Mountain Spirits 1
- 18 U Save Liquor 1
- 19 Cork In Bottle Liqour 1
- 20 Harvest Moon Market 1
- 21 41st Avenue Liquor 1
- 22 Deer Park Wine & Spirits 1
- 23 Farmers Market 1
- 24 East Lake Food and Liquor 1
- 25 Felton Fair Liquors 1
- 26 Soquel Quality Meat Market 1
- 27 Rodoni Farms 1
- 28 Ernie's Liquor 1
- 29 Far West Fungi 1
- 30 Del Pueblo Market 1
- 31 Santa Cruz Market 1
- 32 Graham Hill Mini Market 1
- 33 Santa Fe Foods 1
- 34 Ocean Market & Deli 1
- 35 El Patio Grocery 1
- 36 Deer Park Wine and Spirits 1
- 37 Prevedelli Farms 1
- 38 Scotts Valley Liquors 1
- 39 Aqualight Water Store 1
- 40 Four Corners Market 1
- 41 Live Oak Liquor 1
- 42 Pure Water of Watsonville 1
- 43 H&H Fresh Fish Co 1
- 44 Redwood Keg Liquor & Deli 1
- 45 FeNella's Berries 1
- 46 El Valle Produce 1
- 47 Orchard Park Market 1
- 48 Blue Heron Farms 1
- 49 Cactus Corner 1
- 50 The Rego Ranch 1
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