Growth
Upper Crust Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Upper Crust Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mellow Mushroom
|
+0.2% |
| 2 |
L
LaRosa's Pizzeria
|
-2.4% |
| 3 |
B
Barro's Pizza
|
+2.0% |
| 4 |
I
Idaho Pizza Company
|
+5.0% |
| 5 |
P
Pizza King
|
-10.9% |
| 6 |
D
Dion's
|
- |
| 7 |
G
Grimaldi's
|
+9.2% |
| 8 |
G
Giordano's Pizza
|
-1.1% |
| 9 |
R
Rosati's Pizza
|
+8.3% |
| 10 |
D
Dewey's Pizza
|
-13.7% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Upper Crust Pizza locations across 5 US states.
Tracked stores by state
- California 5
- Florida 4
- New Mexico 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Upper Crust Pizza
Tracked chains Upper Crust Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Harry's Roadhouse
100
C
Celebration Hardware Company & Benjamin Moore Paint
93
C
Cafe Fina
92
F
Frankie's Casanova Southernwestern Grill
87
A
Atrisco Cafe & Bar
86
Atrisco Cafe & Bar
86
P
Plaza Cafe South
75
K
Kaune's Neighborhood Market
64
1
1610 Hardware
64
F
Frazier Farms
62
Frazier Farms
62
T
Teri Cafe
62
More trends