Trends · data through September 2026

Other trends in Santa Cruz-Watsonville, CA

Iceflower tracks 139 stores from 106 other chains in Santa Cruz-Watsonville, CA. Extra Space Storage grew fastest over the last year, ahead of The UPS Store and United States Postal Service.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
106
Tracked stores
139
Consumer panel
130M+

Growth ranking

Fastest-growing tracked other chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Extra Space Storage and The UPS Store sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Extra Space Storage - +0.7%
2 The UPS Store - -6.1%
3 United States Postal Service - -9.5%
4 Bay Federal Credit Union - -10.2%
  • Post Office
  • Banks & Credit Unions
  • Shipping Center
  • Laundromat
  • Self Storage Facility
  • Dry Cleaning Service
  • Civic Organization Office
  • Other categories

Store footprint

Store map

139 tracked store locations in Santa Cruz-Watsonville, CA, colored by category. The top 5 chains by store count run 36 of the 139 stores (26%); 99 of the 106 tracked chains have a single store here. 9% of the tracked other stores here are banks & credit unions, against 5% across California.

  • Post Office (12)
  • Banks & Credit Unions (12)
  • Shipping Center (11)
  • Laundromat (9)
  • Self Storage Facility (7)
  • Dry Cleaning Service (6)
  • Civic Organization Office (6)
  • Other categories

Top tracked chains by store count

  • 1 United States Postal Service 12
  • 2 Bay Federal Credit Union 10
  • 3 The UPS Store 7
  • 4 Extra Space Storage 5
  • 5 University of California Santa Cruz 2
  • 6 FedEx Ship Center 2
  • 7 StorageMart 2
  • 8 The Mat 1
  • 9 Santa Cruz County 4-H 1
  • 10 Westside Chapel 1
  • 11 Bay Photo Lab 1
  • 12 Santa Cruz Dance Week 1
  • 13 Shampoochez Dog Wash 1
  • 14 Hopes Closet of Santa Cruz 1
  • 15 FedEx Office 1
  • 16 Capitola-Soquel Chamber of Commerce 1
  • 17 El Herradero Restaurant 1
  • 18 Mountain Parks Foundation 1
  • 19 PET EMPORIUM 1
  • 20 Mr. Rooter Plumbing 1
  • 21 Aunties Pet Grooming 1
  • 22 Bed & Biscuits Groomingdales 1
  • 23 El Jardin Preschool 1
  • 24 East Cliff Dry Cleaners 1
  • 25 Santa Cruz SPCA 1
  • 26 Shalom Cleaners 1
  • 27 Santa Cruz County Animal Shelter 1
  • 28 Santa Cruz Elks Lodge 1
  • 29 Santa Cruz Live Scan 1
  • 30 Sunshine Villa 1
  • 31 Soquel Cemetery 1
  • 32 Boulder Creek IOOF 1
  • 33 City of Santa Cruz 1
  • 34 University Wash & Dry 1
  • 35 Westside Santa Cruz Today 1
  • 36 Lockheed Martin 1
  • 37 Streetlight Images 1
  • 38 Vapor Cleaners 1
  • 39 New Brighton State Beach 1
  • 40 Santa Cruz Mountains 1
  • 41 Boulder Creek Laundromat 1
  • 42 O'Neill Yacht Charters 1
  • 43 Harbor High School 1
  • 44 Cal Coast Roofing 1
  • 45 SuperSuds Laundromat 1
  • 46 Crystal Laundromat 1
  • 47 Riverfront Apartments 1
  • 48 Jose Guadalupe 1
  • 49 Seacliff Beach Laundromat 1
  • 50 Monte Vista Christian School 1

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