Growth
Taqueria Vallarta against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria Vallarta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Taqueria Vallarta locations across 7 US states. Texas, California, and Georgia hold 85% of them.
Customer overlap
Who shops at Taqueria Vallarta
Tracked chains Taqueria Vallarta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Wild Roots Market
100
New Leaf Community Markets
100
Shopper's Corner
81
Liquor Cave East
73
W-K Market
65
Scarborough Home Center
62
Ben Lomond Market
53
Capitola Coast Gasoline
44
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