Trends · data through August 2026

Food & Drink trends in Rocky Mount, NC

Iceflower tracks 203 stores from 140 food & drink chains in Rocky Mount, NC. KFC grew fastest over the last year, ahead of McDonald's and Waffle House.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
140
Tracked stores
203
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. KFC and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K KFC logo KFC ▲1 +19.6%
2 M McDonald's logo McDonald's - +6.8%
3 W Waffle House logo Waffle House ▲1 +4.6%
4 D Domino's Pizza logo Domino's Pizza ▲1 +4.1%
5 D Dunkin' logo Dunkin' ▲1 +1.1%
6 B Burger King logo Burger King ▲1 -1.1%
7 L Little Caesars logo Little Caesars - -5.0%
8 B Bojangles' logo Bojangles' - -5.4%
9 S Subway logo Subway ▲1 -6.4%
10 C Cook Out logo Cook Out - -6.7%
11 T Taco Bell logo Taco Bell - -10.3%
12 P Pizza Hut logo Pizza Hut - -12.4%
13 H Hardee's logo Hardee's - -17.1%
14 W Wendy's logo Wendy's ▼2 -23.4%
15 S Starbucks logo Starbucks ▼4 -32.3%

Store footprint

Store map

203 tracked store locations in Rocky Mount, NC, colored by category.

  • Restaurant (77)
  • Fast Food Restaurant (43)
  • Pizzaria (25)
  • Sandwich Shop (12)
  • Chicken Restaurant (11)
  • Coffee Shop (9)
  • Breakfast Restaurant (6)
  • Other categories

Top tracked chains by store count

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