Trends · data through September 2026

Food & Drink trends in Rocky Mount, NC

Iceflower tracks 286 stores from 207 food & drink chains in Rocky Mount, NC. Subway grew fastest over the last year, ahead of Hwy 55 Burgers Shakes & Fries and Dunkin'.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
207
Tracked stores
286
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Subway and Hwy 55 Burgers Shakes & Fries sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Subway ▲1 +19.4%
2 Hwy 55 Burgers Shakes & Fries ▲2 +17.0%
3 Dunkin' - +5.8%
4 Burger King - +5.0%
5 McDonald's - +2.3%
6 Bojangles' - +1.5%
7 Waffle House ▲1 -1.2%
8 Cook Out - -3.1%
9 KFC ▼1 -4.7%
10 Domino's Pizza - -5.0%
11 Hardee's - -7.4%
12 Little Caesars ▼1 -13.1%
13 Taco Bell - -14.9%
14 Wendy's ▼1 -15.6%
15 Pizza Hut ▼1 -23.6%
  • Burger Chains
  • Casual Dining
  • Bars, Pubs & Breweries
  • Mexican Restaurants & Taquerias
  • Chinese
  • Chicken & Wings Fast Food
  • Pizza Chains
  • Other categories

Store footprint

Store map

286 tracked store locations in Rocky Mount, NC, colored by category. The top 5 chains by store count run 39 of the 286 stores (14%); 174 of the 207 tracked chains have a single store here. 5% of the tracked food & drink stores here are family restaurants & diners, against 3% across North Carolina.

  • Burger Chains (38)
  • Casual Dining (27)
  • Bars, Pubs & Breweries (21)
  • Mexican Restaurants & Taquerias (20)
  • Chinese (19)
  • Chicken & Wings Fast Food (17)
  • Pizza Chains (17)
  • Other categories

Top tracked chains by store count

More trends

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