Trends · data through September 2026

Retail & consumer trends in Rocky Mount, NC

Iceflower tracks 1,110 stores from 843 retail and consumer chains in Rocky Mount, NC. Subway grew fastest over the last year, ahead of Hwy 55 Burgers Shakes & Fries and Murphy USA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
843
Tracked stores
1,110
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Subway and Hwy 55 Burgers Shakes & Fries sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Subway ▲2 +17.4%
2 Hwy 55 Burgers Shakes & Fries ▲3 +15.0%
3 Murphy USA - +15.0%
4 Exxon ▲1 +12.7%
5 Citgo ▲3 +10.6%
6 Choice Hotels ▲3 +10.4%
7 Shell - +8.4%
8 Circle K - +7.6%
9 Dollar Tree ▲1 +7.2%
10 Dollar General - +6.2%
11 Speedway ▲1 +5.2%
12 Dunkin' - +4.0%
13 Food Lion - +3.7%
14 Sheetz - +3.3%
15 Burger King ▲1 +3.2%

Store footprint

Store map

1,110 tracked store locations in Rocky Mount, NC, colored by category group. The top 5 chains by store count run 85 of the 1,110 stores (8%); 760 of the 843 tracked chains have a single store here. 14% of the tracked stores here are in health & beauty, against 18% across North Carolina.

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