Trends · data through September 2026

Retail trends in Rocky Mount, NC

Iceflower tracks 228 stores from 163 retail chains in Rocky Mount, NC. Citi Trends grew fastest over the last year, ahead of Dollar Tree and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
163
Tracked stores
228
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Citi Trends and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Citi Trends - +15.7%
2 Dollar Tree - +6.7%
3 Dollar General - +5.8%
4 Walmart - -3.1%
5 Rainbow Shops - -3.5%
6 Tractor Supply Co. - -4.8%
7 Family Dollar - -18.7%
  • Discount Store
  • Vape & Tobacco Shops
  • Specialty Store
  • Family & Value Apparel
  • Hardware Store
  • Furniture Store
  • Women's Contemporary
  • Other categories

Store footprint

Store map

228 tracked store locations in Rocky Mount, NC, colored by category. The top 5 chains by store count run 59 of the 228 stores (26%); 149 of the 163 tracked chains have a single store here. 27% of the tracked retail stores here are discount stores, against 16% across North Carolina.

  • Discount Store (61)
  • Vape & Tobacco Shops (15)
  • Specialty Store (14)
  • Family & Value Apparel (10)
  • Hardware Store (10)
  • Furniture Store (9)
  • Women's Contemporary (8)
  • Other categories

Top tracked chains by store count

More trends

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