Growth
Which Wich against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Which Wich's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
| 29 | Which Wich | -17.9% |
Share of tracked category spend, indexed
Store footprint
Store map
222 tracked Which Wich locations across 26 US states. Texas, North Carolina, and California hold 48% of them.
Tracked stores by state
- Texas 59
- North Carolina 27
- California 20
- Colorado 14
- Virginia 13
- Georgia 12
- Illinois 11
- Indiana 9
- Florida 8
- Kentucky 6
- South Carolina 6
- Iowa 5
- Ohio 4
- Arizona 3
- Michigan 3
- Missouri 3
- Nebraska 3
- New Mexico 3
- Oklahoma 3
- North Dakota 2
- Oregon 2
- Tennessee 2
- Louisiana 1
- Mississippi 1
- New York 1
- Pennsylvania 1
Customer overlap
Who shops at Which Wich
Tracked chains Which Wich customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harris Teeter
100
H-E-B
82
Fresh
74
Food Lion
60
Handy Mart
58
King Soopers
54
Tom Thumb
48
MCX
46
Lowes Foods
41
Camp LeJeune
36
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