Growth
Which Wich against its category
The biggest tracked US sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Which Wich's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-12.6% |
| 2 |
J
Jimmy John's
|
+4.1% |
| 3 |
J
Jersey Mike's Subs
|
+13.5% |
| 4 |
F
Firehouse Subs
|
+4.7% |
| 5 |
M
McAlister's Deli
|
+4.9% |
| 6 |
C
Charleys Cheesesteaks
|
+8.5% |
| 7 |
P
Potbelly Sandwich Shop
|
+9.1% |
| 8 |
P
Penn Station East Coast Subs
|
-1.4% |
| 9 |
J
Jungle Jim's International Market
|
- |
| 10 |
P
Primanti Bros.
|
-7.8% |
| 25 |
W
Which Wich
|
-20.5% |
Share of tracked category spend, indexed
Store footprint
Store map
219 tracked Which Wich locations across 26 US states.
Tracked stores by state
- Texas 58
- North Carolina 27
- California 19
- Colorado 14
- Virginia 13
- Georgia 12
- Illinois 11
- Florida 8
- Indiana 8
- Kentucky 6
- South Carolina 6
- Iowa 5
- Ohio 4
- Arizona 3
- Michigan 3
- Missouri 3
- Nebraska 3
- New Mexico 3
- Oklahoma 3
- North Dakota 2
- Oregon 2
- Tennessee 2
- Louisiana 1
- Mississippi 1
- New York 1
- Pennsylvania 1
Customer overlap
Who shops at Which Wich
Tracked chains Which Wich customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCX
46
MCX
46
G
Grayson Collin Electric Cooperative
37
More trends