Growth
El Mariachi against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mariachi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 19 | El Mariachi | +3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
88 tracked El Mariachi locations across 36 US states. Alabama, Mississippi, and Kentucky hold 19% of them.
Tracked stores by state
- Alabama 6
- Mississippi 6
- Kentucky 5
- New York 5
- Texas 5
- Virginia 5
- Indiana 4
- Pennsylvania 4
- Tennessee 4
- Georgia 3
- Missouri 3
- North Carolina 3
- Arkansas 2
- Florida 2
- Hawaii 2
- Illinois 2
- Louisiana 2
- Massachusetts 2
- Michigan 2
- Minnesota 2
- South Carolina 2
- Wisconsin 2
- West Virginia 2
- Arizona 1
- California 1
- Connecticut 1
- Iowa 1
- Maryland 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- New Mexico 1
- Ohio 1
- Rhode Island 1
- South Dakota 1
- Utah 1
Customer overlap
Who shops at El Mariachi
Tracked chains El Mariachi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fort Novosel Commissary
100
Powell Valley Electric Cooperative
78
Noonan's
71
Duncan Lumber
61
Coliseum Liquors
60
Lake Mills Market
54
Big Daddy Liquor
47
Butler Rural Elec Cooperative Inc
44
Sterling Oil Co
43
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