Trends · data through September 2026

Health & Beauty trends in Omaha, NE-IA

Iceflower tracks 744 stores from 556 health & beauty chains in Omaha, NE-IA. Massage Envy grew fastest over the last year, ahead of Visionworks and CHI Health.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
556
Tracked stores
744
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Massage Envy and Visionworks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Massage Envy - +12.4%
2 Visionworks ▲1 +9.6%
3 CHI Health ▲1 +9.4%
4 Sally Beauty ▲1 +3.5%
5 Ulta Beauty - +3.3%
6 Supercuts ▲1 +3.3%
7 Regal Nails ▲1 +1.9%
8 GNC - +1.6%
9 Walgreens - +0.2%
10 Sport Clips Haircuts - -1.9%
11 Banfield Pet Hospital - -2.4%
12 America's Best Contacts & Eyeglasses - -2.6%
13 Orangetheory Fitness ▼1 -3.3%
14 Genesis Health Clubs ▲1 -6.0%
15 SalonCentric - -6.1%

Store footprint

Store map

744 tracked store locations in Omaha, NE-IA, colored by category. The top 5 chains by store count run 97 of the 744 stores (13%); 501 of the 556 tracked chains have a single store here. 9% of the tracked health & beauty stores here are pharmacies, against 13% across Nebraska.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.