Trends · data through September 2026

Retail trends in Santa Fe, NM

Iceflower tracks 293 stores from 273 retail chains in Santa Fe, NM. True Value grew fastest over the last year, ahead of Walmart and Office Depot.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
273
Tracked stores
293
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. True Value and Walmart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 True Value ▲1 +4.4%
2 Walmart - +1.9%
3 Office Depot ▼1 -6.9%
  • Specialty Store
  • Jewelry Store
  • Flower Shop
  • Gift Shop
  • Art Craft Hobby Store
  • Discount Store
  • Thrift Stores
  • Other categories

Store footprint

Store map

293 tracked store locations in Santa Fe, NM, colored by category. The top 5 chains by store count run 16 of the 293 stores (5%); 259 of the 273 tracked chains have a single store here. 4% of the tracked retail stores here are discount stores, against 15% across New Mexico.

  • Specialty Store (19)
  • Jewelry Store (19)
  • Flower Shop (16)
  • Gift Shop (16)
  • Art Craft Hobby Store (15)
  • Discount Store (13)
  • Thrift Stores (13)
  • Other categories

Top tracked chains by store count

More trends

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