Metro by metro
The leading discount store chains in every New Mexico metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar General leads in 2 metro areas, Dollar Tree in 2 metro areas. Against their share in New Mexico as a whole, Dollar General stands out in 2 metro areas, Dollar Tree in 2 metro areas.
By tracked consumer spend, Q4 2025–Q3 2026
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Dollar General
Relative #1 in 2 metro areas
Las Cruces, NM 1.1× · Farmington, NM 1.6×
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Dollar Tree
Relative #1 in 2 metro areas
Albuquerque, NM 1.7× · Santa Fe, NM 2.3×
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Dollar General
#1 in 2 metro areas
Las Cruces, NM · Farmington, NM
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Dollar Tree
#1 in 2 metro areas
Albuquerque, NM · Santa Fe, NM
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to New Mexico compares a chain's share of the metro area's spend with its share in New Mexico as a whole. It ranks the 7 biggest chains in New Mexico and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of New Mexico is light gray. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Dollar General | - | +16.4% |
| 2 | Dollar Tree | - | -1.8% |
| 3 | Family Dollar | - | -14.0% |
| 4 | Big Lots | - | -99.8% |
- Dollar General
- Family Dollar
- Dollar Tree
- Five Below
- Daiso
- Abq Crazy Liquidation
- 99 Cents Only Stores
- Other tracked chains
Store footprint
Store map
389 tracked store locations in New Mexico. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 377 of the 389 stores (97%); 8 of the 15 tracked chains have a single store here. 15% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar General (159)
- Family Dollar (132)
- Dollar Tree (64)
- Five Below (7)
- Daiso (2)
- Abq Crazy Liquidation (2)
- 99 Cents Only Stores (1)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar General 159
- 2 Family Dollar 132
- 3 Dollar Tree 64
- 4 Big Lots 15
- 5 Five Below 7
- 6 Daiso 2
- 7 Abq Crazy Liquidation 2
- 8 99 Cents Only Stores 1
- 9 Surplus City 1
- 10 Bosque Bins 1
- 11 Quality Sales 1
- 12 Rainbow Dollar Store 1
- 13 Rio Grande Liquidators 1
- 14 ABQ Liquidators 1
- 15 Electric Gold 1
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