Growth
Big R against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big R's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Tractor Supply Co. | +1.4% |
| 2 | Fleet Farm | +3.4% |
| 3 | Rural King | +2.2% |
| 4 | Blain's Farm & Fleet | -4.5% |
| 5 | D&B Supply | -1.2% |
| 6 | C-A-L Ranch Stores | -18.1% |
| 7 | BomgaarsSupply | +2.0% |
| 8 | Murdoch's Ranch & Home Supply | +8.2% |
| 9 | Runnings | +5.5% |
| 10 | Atwoods Ranch & Home Goods | +5.2% |
| 15 | Big R | +16.7% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Big R locations across 7 US states. Colorado, New Mexico, and Nevada hold 86% of them.
Customer overlap
Who shops at Big R
Tracked chains Big R customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Farmers Country Market
100
Outback Liquors
98
Moore Lumber & Hardware
91
King Soopers
89
Coyote Market
88
Northern Edge Casino
85
Meadows Market
83
Circle W Food Store
82
Choice Building Supply
82
Slavens Hardware
82
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