Metro by metro
The leading discount store chains in every Missouri metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar General leads in all 8 metro areas. Against their share in Missouri as a whole, Dollar General stands out in 4 metro areas, Five Below in 2 metro areas, and Dollar Tree in 1 metro area.
By tracked consumer spend, Q4 2025–Q3 2026
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Dollar General
Relative #1 in 4 metro areas
Joplin, MO-KS (MO part) 1.3× · Jefferson City, MO 1.4× · St. Joseph, MO-KS (MO part) 1.2× · Cape Girardeau, MO-IL (MO part) 1.4×
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Five Below
Relative #1 in 2 metro areas
Kansas City, MO-KS (MO part) 1.2× · Springfield, MO 1.5×
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Dollar Tree
Relative #1 in Columbia, MO, 1.2× its share in Missouri
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Family Dollar
Relative #1 in St. Louis, MO-IL (MO part), 1.5× its share in Missouri
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Dollar General
#1 in all 8 metro areas
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to Missouri compares a chain's share of the metro area's spend with its share in Missouri as a whole. It ranks the 7 biggest chains in Missouri and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Missouri is light gray. A metro area crossing the state line counts only its stores in Missouri. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Ollie's Bargain Outlet sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Five Below | - | +13.8% |
| 2 | Ollie's Bargain Outlet | - | +11.0% |
| 3 | Dollar Tree | - | +5.0% |
| 4 | Dollar General | - | +0.2% |
| 5 | pOpshelf | ▲1 | -4.3% |
| 6 | Family Dollar | - | -8.8% |
| 7 | Big Lots | ▼1 | -99.9% |
- Dollar General
- Dollar Tree
- Family Dollar
- Five Below
- Ollie's Bargain Outlet
- Cargo Largo
- Crazy Deals New Halls Ferry
- Other tracked chains
Store footprint
Store map
1,212 tracked store locations in Missouri. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,144 of the 1,212 stores (94%); 45 of the 55 tracked chains have a single store here. 21% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar General (737)
- Dollar Tree (208)
- Family Dollar (133)
- Five Below (41)
- Ollie's Bargain Outlet (10)
- Cargo Largo (1)
- Crazy Deals New Halls Ferry (1)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar General 737
- 2 Dollar Tree 208
- 3 Family Dollar 133
- 4 Five Below 41
- 5 Big Lots 25
- 6 Ollie's Bargain Outlet 10
- 7 pOpshelf 7
- 8 Discount Bins 2
- 9 The Bin Barn 2
- 10 Greene County Damaged Freight 2
- 11 Binz Galore 1
- 12 Deal Street Overstock Outlet 1
- 13 Tiger Bin 1
- 14 Branson's Bin Store 1
- 15 Midwest Surplus 1
- 16 Discount Dollar 1
- 17 Sunshine Bin Store and Surplus 1
- 18 Diggers 1
- 19 Pop's Surplus 1
- 20 Cargo Largo 1
- 21 Finder's Village Liquidation 1
- 22 In and Out-Let 1
- 23 99 Plus 1
- 24 DaaBIN Store 1
- 25 Surplus USA 1
- 26 Riley's on the Square 1
- 27 Retail Rebel 1
- 28 Buried Treasures Bin Store LLC 1
- 29 Heartland Market 1
- 30 Chambers Sales 1
- 31 Dollar City 1
- 32 Dollar Dollar Depot 1
- 33 Crazy Deals New Halls Ferry 1
- 34 Daiso 1
- 35 Overstock Outlet 1
- 36 Reno's Liquidation Outlet 1
- 37 Discount City Bin Store 1
- 38 Family Dollar / Dollar Tree 1
- 39 Bin Diggin 1
- 40 Pawn King 1
- 41 Mix-N-Save 1
- 42 Crazy Bin Store #2 1
- 43 Bin Depot 1
- 44 T-Rex Liquidation Warehouse 1
- 45 The Big Bin Store 1
- 46 Morefields Supersaver 1
- 47 Family Pawn 1
- 48 The Mercantile Outlet 1
- 49 Economic Shop 1
- 50 Bolton's General Store 1
More trends