Growth
El Sombrero against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Sombrero's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked El Sombrero locations across 11 US states.
Customer overlap
Who shops at El Sombrero
Tracked chains El Sombrero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gnat's Landing
100
Gnat's Landing
100
S
Shogun Hibachi Grill & Sushi Bar
99
A
Azul Tex-Mex Express
92
C
Clarke Beverages
91
A
Andersons General Store
91
B
Bull and Barrel Steakhouse
86
R
Roofing World
84
D
Davis Food & Drug
82
R
Red Claw Juicy Seafood and Bar
79
S
Statesboro ENT
74
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