Growth
El Sombrero against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Sombrero's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 60 | El Sombrero | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
65 tracked El Sombrero locations across 27 US states. Georgia, California, and Mississippi hold 29% of them.
Tracked stores by state
- Georgia 8
- California 6
- Mississippi 5
- Texas 5
- New Mexico 4
- Washington 4
- Idaho 3
- Missouri 3
- New Jersey 3
- Tennessee 3
- Florida 2
- Illinois 2
- Michigan 2
- Oklahoma 2
- Alaska 1
- Connecticut 1
- Iowa 1
- Indiana 1
- Massachusetts 1
- Maryland 1
- North Dakota 1
- New York 1
- Ohio 1
- Pennsylvania 1
- South Dakota 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at El Sombrero
Tracked chains El Sombrero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fire Rock Navajo Casino
100
Big John's Market
95
Halona Plaza
72
Azul Tex-Mex Express
67
Gnat's Landing
67
Andersons General Store
64
Food World
62
Davis Food & Drug
60
Bull and Barrel Steakhouse
58
C & J's Supermarket
56
More trends