Trends · data through September 2026

Retail & consumer trends in Las Cruces, NM

Iceflower tracks 1,227 stores from 974 retail and consumer chains in Las Cruces, NM. Dunkin' grew fastest over the last year, ahead of Whataburger and Dairy Queen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
974
Tracked stores
1,227
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dunkin' and Whataburger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dunkin' ▲1 +18.4%
2 Whataburger ▲1 +17.9%
3 Dairy Queen ▲2 +17.2%
4 Dutch Bros Coffee ▲2 +15.5%
5 Blake's Lotaburger ▲2 +14.8%
6 Burger King ▲1 +14.3%
7 Sonic Drive-In ▲4 +14.3%
8 Starbucks ▲1 +9.6%
9 Chick-fil-A - +9.0%
10 Little Caesars ▲1 +7.8%
11 Love's Travel Stop - +7.1%
12 Sally Beauty ▲2 +6.7%
13 Mister Car Wash ▲1 +6.6%
14 GameStop ▲1 +3.4%
15 McDonald's - +2.7%

Store footprint

Store map

1,227 tracked store locations in Las Cruces, NM, colored by category group. The top 5 chains by store count run 81 of the 1,227 stores (7%); 887 of the 974 tracked chains have a single store here.

Top tracked chains by store count

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