Growth
Los Mariachis against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Los Mariachis's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 26 | Los Mariachis | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Los Mariachis locations across 16 US states. Ohio, Georgia, and Kentucky hold 45% of them.
Tracked stores by state
- Ohio 11
- Georgia 2
- Kentucky 2
- New Mexico 2
- Oklahoma 2
- Pennsylvania 2
- Texas 2
- Wisconsin 2
- Alabama 1
- California 1
- Connecticut 1
- Florida 1
- Idaho 1
- Maryland 1
- Missouri 1
- West Virginia 1
Customer overlap
Who shops at Los Mariachis
Tracked chains Los Mariachis customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
South Central Power Co
100
Farmers Market Greenhouse
67
Casa del Taco
66
Main & High Shortstop
64
Kingston Market
60
The Old Canal Stop
54
Hometown Hibachi
50
Ashebrooke Liquor Outlet
48
Shawnee Lanes
48
Herrnstein Automotive Group
47
More trends